MFOY

Identity
Miracle Fountain of Youth is a dietary supplement that contains Resveratrol, an antioxidant that prevents heart disease. I was commissioned to redesign the logo and packaging. The design needed help, they literally had a bird bath looking fountain on the original packaging. I decided to go a little more abstract with the design and show a pool to give that fountain of youth feel. Since the antioxidant comes from the skin and seed of Spanish blue grapes I thought it was important to have a grape within the logo and keep that organic feel to the design.
Print
Here's a before and after shot of the redesign and some pictures of the new packaging.
Website
I also did a mock of a new website layout for the client. This is a 50% scaled mockup. Click image below to see full size.