Hollywood.com

The Hollywood.com entertainment portal has needed many needed many different logos and concepts for blogs, editorial columns and different extensions of the website itself. Even with the annual redesigns and improvements to the site the actual Hollywood logo evolves here and there. Here are a few examples of the identity work done for Hollywood.

I've had the pleasure of creating advertising roadblocks for some of Hollywood's biggest blockbuster films. I really enjoyed the challenge of making the creative's. Most of the time I have had the creative freedom to layout designs without any direction. The client's have always been pleased and approved my designs usually starting with a simple movie poster or movie still. These are scaled mockups for Hollywood.com's Roadblocks. Click images below to see full size.

The editorial department comes up with creative stories and covers news trends as they come in. My job is to take these ideas or stories and visually represent them for a homepage tile or feature. Here are some homepage tiles that I created to grab the user's interest and force them to click.

These are scaled mockups for Hollywood.com's Features. Click images below to see full size.

Hollywood has been very generous to their faithful readers and has had countless giveaways and sweepstakes. Here are a few of my designs for some of those giveaways and house ads.

A redesign can be a HUGE never-ending project. There's always room for improvement... As new technologies become available you have to take advantage and implement them. Here are a few screenshots of site wide redesigns I have mocked up for our development department. Click images below to see full size.